„Health is a connection of paths:
knowledge and action“

...and so is health care marketing. Really successful health care marketing has very different requirements compared to any other industry. Successful health care marketing can only be achieved with a holistic approach that combines media excellence and deep consumer insights with detailed medical expertise.

Germany´s leading digital health care agency

Ellusion is the largest German healthcare agency in terms of healthcare advertising spend on Google, native platforms, and Meta over the last 10 years. For more than a decade, we have been managing the digital budgets of many of the world’s largest pharmaceutical enterprises. But it’s not just this experience that makes us unique.

In-House Medical Editors team

We are proud to employ some of the best, and certainly some of the most widely-read, medical editors in the country. Our content reaches hundreds of millions of readers every year. Over 70% of consumers state that Google search is “extremely” or “very influential” for the purchase of healthcare products. Online research is the most influential channel throughout the entire consumer journey, from understanding personal conditions to discovering treatment options, getting information about products, and choosing the right remedy. This requires large amounts of detailed and well-founded content that meets the consumer’s needs. Not only do we create this content, but we also have unrivaled experience in optimizing the user experience throughout the entire consumer journey.

Unrivalled, actionable health care data

Our unique data cloud tool, healthscope™, features billions of data records on health topics. The unique structure of this in-house, tailor-made data cloud enables us to quickly, efficiently, and effectively collect and provide insights and first-party data for each client, taking healthcare marketing efficiency and effectiveness to an unparalleled level. Our healthcare consumer data goes far beyond the personas and affinities otherwise available on the market. On top of that, with omniquest™, our in-house research tool, we can also answer almost any question about specific patient needs or preferences in a matter of days or even hours. This knowledge allows us to be more efficient and targeted than any of our competitors – for the benefit of our customers and the well-being of patients. Because successful healthcare marketing is also a combination of paths: knowledge about consumer needs and action to deliver against these needs.